The layout of Distribution Channels
- 2010~ Present Sunnic Technology & Merchandise (S) Pte Ltd, was established.
Product Strategies
- 2010~ Present Obtained distributorship from Sony
- 2010~2014 Provided total solution of CCD camera
- 2012~2013 Engaged Sharp Singapore, Malaysia as the business partner
- 2014~2018 Provided total solution of AHD camera
- 2021~Present Provided total solution for IP camera Provided Smart Eco System with HVLS fan and IoT solution
Organization
- 2010~2011 Built up Sales and Operation team
- 2012~2013 Built up Technical team
- 2014~2018 Enlarged team size
- 2019~Present Split Technical team to India
Industrial Trend
-
2010~2014
*Market share of analog industrial cameras gradually decreased
*Assembly business model was still beneficial in Indo-pacific. -
2015~Present
*The digital industrial camera became the majority
*Assembly business model was not beneficial anymore in Indo-pacific due to lost cost solution from China
Management Strategies
- 2010~2018 Sunnic Singapore took care of the whole indo-pacific
- 2019~Present Established Sunnic India to take care of India's local business
- 2022 Group production center migrated to India
- 2023 Production in India with local supply chain
Technical Strategy
- 2010~2011 Distribution with technical support
- 2011~2012 Provided own module solution
- 2012~2013 Provided turnkey solution
- 2013~2014 Provided OEM business model
- 2014~2020 Provided smart surveillance, smart life system
- 2021~Present Provided smart agriculture system